Most small business owners don't think about their website until something feels off. The phone is quieter than it should be. A customer mentions they "almost called someone else." Or you pull up your own site on your phone and wince.
"Refresh" and "rebuild" get thrown around a lot, and they don't always mean the same thing from one web designer to the next. If you own a small service business and you're thinking about fixing your website, it helps to know what you're actually paying for.